![]() ![]() ![]() I've seen the trailer multiple times and it feels like a long and confusing mess every time I watch it. I think the DokeV trailer successfully does #2, but if it achieves #1 and #3 it does in spite of the trailer's editing, not because of it. There are all sorts of styles which get the word out effectively in their own way.Ĭlearly communicate a specific message or idea about the story, game mechanics, design choices, features, etc. It's a tricky one to answer, and I don't want to get on a high horse and tell people there is only one true style of trailer which is objectively good. My answer to all of this is: Good trailer editing doesn't REALLY matter for a tiny percentage of games, and for others it REALLY DOES.īut how do you define good trailer editing? Are game trailers doing a disservice to potential players by not being "unedited gameplay"? Would the buzz for this game have been significantly better with something more like a three-act structure trailer? I write so much about how lots of players instinctively skip to the center of a game trailer because of slow intros, logos, lore dumps, etc. It's a good sign that we are seeing actual unedited gameplay." One of the comments of the trailer even says: "I've never seen a game trailer lag before. One example of this is the recent DokeV trailer which is some sort of open world game with lots of ways to quickly move about the world, impressive visual effects and animations and some sort of Pokémon-like game mechanic. Gamers just want "real gameplay" anyway, right? Generating buzz is the point of a trailer, right? So why care about cold opens, story structure, lines of rising action and climaxes when you can put a four minute song into a timeline and just put a bunch of gameplay over it. ![]() Do game trailers have to be well edited at all? I've seen lots of livestream events and reveals with trailers which felt just like game footage haphazardly cut to a song, but still got a lot of people sharing and talking about them. ![]()
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